UNVEILING OUR BRAND PALETTE REVAMP!

Hello Specimens!

I wanted to revamp my brand palette for a while now, as I feel I've outgrown my old one.

Reasons being:

• Too much contrast

• Accent colors weren't clearly defined

• Colors together didn't harmonize together

• Palette leaned too much into feminine tones

  • Not as neutral as I'd like

So for comparison, here's the original one:

Some strengths:

• Unique combinations for branding

• Wide range of hue and values

• Vibrant, 'yummy' colors

• Dynamic mix of warms and cool tones

And now, here's the NEW palette:

Strengths:

• Greater range of values

  • Well defined accent colors

  • Softer contrast for a more visually appealing look

  • More universally appealing